Doing Business | IT & Technologies

June 07, 2013

Foursquare Tests Small Business Promotion Program

Foursquare, which recently began letting large advertisers like Burger King, Gap and Starwood Hotels promote themselves on the platform, is testing a program that lets small businesses do the same.

Advertising Age reports that Foursquare is letting a "handful" of New York-based merchants promote store listings on the platform. The listings show up when a customer is close to the business' location. Small businesses were able to offer discounts after a consumer checked in to the location, but now "some merchants can now lure in nearby consumers by promoting a photo of a dish, a glowing review left by a Foursquare user or just their listing."

Reps from Foursquare could not be reached for comment. However, Foursquare CEO Dennis Crowley retweeted the Ad Age story.

One of the early testers of the program, Cuban restaurant Agozar, has been using Foursquare program for a few weeks. Owner Gerardo Perez told Ad Age that it has been "working pretty well."

The pilot is part of a monetization strategy by Foursquare to sell ads to users without alienating them. The company, which has more than 25 million registered users, made just $2 million last year, according to The Wall Street Journal.

 

Text by Mashable
 

Tags Cloud

20102011Absa Bankaccaaccidentaccidentsadministration volontaireADSUadvertisingafghanistanAfrAsiaafricaagalegaagreementagricultureagroAHRIMAIairair asiaair australAir Franceair madagascarair mauritiusairasiaAirlinesairportairway coffeeAlbionalgeriaalibabaalteoAlvaro SobrinhoamazonAmeenah Gurib-FakimAMLandroidangolaAnil BachooApollo Bramwellappappleappointmentsappsaquaculturearab townarrestArtArvin BoolellasiaATMATOauditaudit reportaustraliaaustriaaviationawardawardsAxcel ChenneyBABagatelleBagatelle DamBAIBalaclavaBangladeshbankBank OnebankingbanksBar CouncilbarclaysBDObeachbeachesBeau Bassin-Rose HillbeautybeerBelgiumBelle-MareBelle-RiveBet365betamaxbettingBharat Telecombig databitcoinblue economyBlue-BayBOIboko haramBollywoodBOMbombingbookbookmakerbooksbossBotswanabpmlBPOBramer BankbrazilbrexitBritish AirwaysbudgetbuildingbusesBusinessbusiness trendsCabinetcall centresCanadacanecareercareer tipscargocarnivalcasinoCaudanCCIDCCMCCTVCEBcelebretiescelebritiescementChagoscharityCharlie HebdoCHCchilechinachromeCIELcigarettesCim FinancecinemaclashesCMTcomoroscompetitionconcertconferenceConfinementCongoconstitutional amendmentconstructioncontestcontestscontractcooperationCoronaviruscorruptioncounterfeitcoupCourtCourtscouvre-feuCOVID-19CPBCPEcreativitycreditscreolecrisiscruise shipcruise shipsCSOCT PowerCultureCurepipecustomercustomerscustomsCVCWAcyclingcyclonedamDawood RawatdayDBMdeficitdenguedeportationdevelopmentDiego GarciadivalidoctorsdodoDomaine les PaillesDonald TrumpDPPdrug traffickingdrugsDTAADubaiDuty Freee-commercee-servicesearthquakeebeneebolaecoécolesecologyeconomicEconomic Development BoardeconomicseconomyEducationeducation abroadeducation reformEEZEgyptEIILMelectionelectionselectoral reformelectricityelon muskembassyEmiratesemirates airlinesEmtelenergyENLentrepreneurshipEnvironmentEOCEUEuroEuropeeventeventsexamexaminationexamsexpoexportfacebookfairFalcqfarmersfarmingfashionfast foodfbiFDIfeefeesferryfestivalFievre AphteuseFIFAFIFA World CupFilm Rebate SchemefilmingfilmsfinancefinancesfinancingFirefishfishingFIUFlacqFlic-en-FlacfloodFloodsflourfonction publiquefoodFootballforecastforeign workersForumFrancefraudfruitfruitsFSCFTAfuelfunnyGAARgabongadgetsgalaxygalaxy notegamblinggame of thronesgamesgasgazaGDPGermanyghanaGlobal BusinessgolfGoodlandsgoogleGorah Issac casegovernmentGRAGrand Baygrand-baieGrand-BassinGrand-Gaubegreecegreengreen energygrippeGTUH1N1hackershajjhamashappinessHawaiihawkershealthhealthcareHeritage Cityhi-techhigher educationhighlandshistoryHolcimholidaysHong Konghorse raceshorse racingHospitalhotelhotel businesshotelshowhow toHRHRDCHSBCHSCHSC ProhtchungaryhuntingHusein Abdool RahimIBAIBLICACICTICTAID cardiframacillegal fishingillegal migrationillegal workersIMFimportindiaIndian OceanIndian Ocean Island GamesIndonesiainflationinfluenzaInfographicsinfrastructureinnovationinnovationsinsuranceinterest rateinternetinterpolInterviewinterview tipsinvestinginvestmentinvestmentsIOCIORECiosiPadiphoneIPOiraniraqirelandIRSISISislamicisraelITItalyjapanJean-Claude Bastos de MoraisJellyfishJewelleryJin FeiJIOIjobjobsjockeyjournalismJulian AssangeKailash TrilochunKenyakitesurfingKPMGkreolla buttelabourLafargelandlandslideLarsen & ToubrolawlawslayoffsLe MorneleadershipleakLepeplexpressliberiaLibyalifeloanloanslocal governmentLockdownlogisticslondonlotteryLottotechLRTLufthansalycheeMadagascarmade in morisMahebourgmalariamalaysiamalaysia airlinesMaldivesMalimallmanagementmanagement tipsmanufacturingmarketmarketingmarketsMauBankMauritiansmauritiusMBCMCBMCCIMDFPMeatmeccamediaMedical CouncilMedical tourismmedicamentsmedicineMedineMedPointmeetingMEFMegh PillayMESMeteoMetro ExpressMEXAmexicoMFAMGIMHCmichaela harte caseMicrosoftMIDMidlandsMIEmigrationmigration crisisminimum salaryminimum wagemiss mauritiusmistakesMITDmlMMMmobilemobile phonesMokamoneymoney launderingmonkeyMont-ChoisyMoody’sMoroccomotivationmoviesMozambiqueMPAMPCMPCBMPLMQAMRAMSBMSCMSMMTMTCMTPAMusicMV BenitaNad SivaramenNaïadeNamibiaNandanee SoornackNarendra ModinasanatureNavin RamgoolamNavind KistnahNCBNCGNDUNECnefNegative Income TaxNelson MandelaNeotownNepalnetherlandsnetworkingNew Mauritius Hotelsnew zealandNGONHDCNICNICHLNigerianight clubsNitin Chinien caseNobel Prizenokianorth koreaNRBNTANTCNWCCNWECOCDEoceanocean economyofofficialsoffshoreoilOlympic GamesOmega ArkOmnicaneoniononlineopinionOppositionorangeoscaroscar pistoriusOUMoutsourcingPakistanpalestinePamplemoussesPanama Paperspandit sungkurParadise PapersparliamentPaul BérengerpensionpensionspeoplePereyberepermis de travailPhilippinesPhoenix Beveragesphonespicture of the daypillspiracyplageplagueplanPlanet Earth InstitutePMPMEPMOpmsdPNQpokerpolicepoliticspollutionPonzi SchemeportPort LouisPort-LouispostPovertyPPPPRPravind JugnauthPRBpresentationpresentation tipspresidentpricepricesprisonproblemprofitprojectprojectsprostitutionprotestspsacPSCpsychologyPTRpublic functionpublic servicepwcQatarQuantum Globalquatre-bornesquotesrainsRajindraparsad SeechurnRakesh GooljauryransomwareratesratingratingsRavi YerrigadooRDAreal estaterecallsreformreformsrefugeesreligionrentrepo ratereportRESRésidence Barklyrestaurantrestaurantsresultresultsresumeresume tipsretailReunionrevenuericeRiche-TerreriseRiviere-du-RempartRiviere-Noireroadsroche-boisRoches-Noires caseRodriguesRogersrose-belleRose-HillrosewoodRoshi BhadainRum and SugarRundheersing BheenickrupeeRussiaRwandasafetySAJsalariessalarysalesalessales tipssamsungsanctionssaudi arabiaSBIsbmSCscamscandalSCBGscholarshipscholarshipsSchoolschoolsscienceseasecuritySEMSEMDEXSenegalSeychellesShakeel MohamedShanghaisharksshootingshoppingshopping fiestashopping mallshopping mallsshowShowkutally SoodhunSICsicomSierra LeonesingaporeSITskillssmall businessSmall Planters Associationsmart citysmartphonesSMeSME MauritiusSMEDASMFsmmsnapchatSobrinho casesocialsocial mediasocial networks & messengersSofitelsoftwaresolar energySomaliasonysouthsouth africaSouth China Seasouth koreasouth sudanspainsponsorshipsportSportsSquatterssri lankaSSRStar KnitwearstartupsstatisticsstatsSTCstockstock marketstocksstrategystreet vendorsStressstrikestudystudy abroadstylesubventionsuccesssuccess storysugarsugar canesummitSun ResortsSun Tan caseSunkai caseSunnystarssupermarketssurveySwanSwedenSwitzerlandsyriaTAtabletsTaiwanTanzaniataxtax fraudtax heaventaxesTbillsteateacherTeachersteamTECtechnologytelecomtendertendersterrorismtertiarytextilethailandthethefttimetime managementtipstototaltourismtoystradetrade feetradingtrainingtrainingstransporttraveltrendsTrioletTripAdvisorTrou-aux-BichestsunamitunaTunisiaTurfTurkeyturkish airlinesTVtwittertyphoonUdMUgandaukukraineununemploymentUNESCOunionsuniverseuniversityuomUSUTMvacanciesvacancyVacoasVacoas Popular Multipurpose Cooperative SocietyVacoas-PhoenixVanilla Islandsvarma caseVATVeekram BhunjunvegetablesVerizonvideoVideo of the Dayvirtual realityvisaVishnu Lutchmeenaraidoovisitvivo energyvolcanowasteWaterWaterparkWeatherwest africawhatsappWhitedot Casewi-fiwikileakswindowsWMAwomenworkwork abroadworkersWorkshopWorldWorld Bankwriting tipsWTOXavier-Luc DuvalyahooYasin DenmamodeyemenYEPYerrigadoogateyoutubeZambiazimbabwe
Mauritius
© 2010-2020 mega.mu