Restructuring Mauritours
Double aim Mauritours: reposition the brand and restore its image. Already a step has been taken in the right direction. "We have a firm offer, a buyer for a hotel in Coconut Rodrigues, the procedures will be finalized shortly," explained the Executive Chairman Stephen Leal and the Deputy Managing Director Patrice Leal. Before adding: "We are negotiating for the new owner keeps all the hotel employees on the job."
Saying "victims of macro-economic problems" , says Stéphane Leal today, "develop and maximize our return on investment of our assets in Mauritius remains our priority" . Thus, the receptive group division - divided into three brands, including Mauritours Rod Tours and Tropic Tours & Travel - is now consolidated to drive growth in the coming years. Especially since this department is, to date, the highest grossing of the company, two-thirds of its turnover of around Rs 300 million.
Emphasis will also be placed on the regional development with Madagascar where the group is well established through its subsidiary TropicTours & Travel, plus strategic partnerships with sister island and the Seychelles.
Besides the main markets served, including France, Reunion, the United Kingdom, Switzerland and South Africa, Mauritours plans, according to the world trend, a real diversification involve new growth markets. "We hope nibble shares emerging market countries, such as Middle East, India, Russia, Eastern Europe, " said Stephane Leal. "For if the group's image was tarnished locally, it keeps always a great reputation internationally, " says Patrice Leal.
This sign, 40 years old, works with more than 400 tour operators overseas territories. The exercise of "facelift" is activated: Mauritours put on high added value to retain its partners (tour operators, hotel groups and airlines). "A tour operator who wants to discover the Indian Ocean may, Through our services, enjoy a range of activities on various islands in the region to our one stop shop " , says Stéphane Leal.
In addition to its 24/7 services and vun continued investment in a fleet of vehicles that meet international standards - especially its Euro III buses types, low-emission, which remain an asset of the group tours and transfers of tourists - the group is in the little details to enhance its competitiveness. Another gain: opening premium counters in the new airport in Mauritius, under the banners Mauritours and Holiday Escape (another subsidiary of the group). The Group intends to capitalize on e-commerce to maximize sales. "All a range of actions that provide better support to our team of 250 dedicated client from arrival to departure employees," concludes Stéphane Leal.
This sign, 40 years old, works with more than 400 tour operators overseas territories.
