The undeniable success and innovation of high-profile social media campaigns — from such brands as Old Spice, Google Chrome and Starbucks — have inspired this ongoing push for companies to hire people with social media skills.
If you're seeking a gig as a community manager, public relations representative, marketing person or any other social media position, check out these resumes for inspiration on how to stand out from the crowd. Also, let us know in the comments about any creative tactics you use to promote yourself and your skills.
1. Put Your Best (QR) Face Forward
At first glance, Victor Petit's resume looks similar to any other text-based CV. But flip the document over and you'll find a full-page image of his face as well as a QR code where his mouth would be.
Once a recruiter scans the QR code and places his or her phone on top of it, a video pops up revealing Petit's mouth, ultimately completing the full-page image and allowing the recruiter to hear Petit's voice.
QR codes are easy to make and can help you get noticed, especially if you ditch the standard black-and-white QR code and opt to add some pizazz to your design.
2. Sell Yourself ... Literally
Shopify, an ecommerce platform, says the best resume it has ever received is this one from Mike Freeman, who wanted to work at Shopify's marketing department.
"He built an online store using Shopify where you can read about his background, experience, etc. and the ecommerce part is you can 'buy' an interview with him for '$0.00,' " said Mark Hayes, Shopify's manager of marketing and media. "We get an infinite amount of resumes here. Yes, he got the job."
3. Leverage Facebook Pages
Henry O'Loughlin took to Facebook to showcase his "Social Resume," including a video in which he describes how to navigate his resume on Facebook.
"I work with mostly small businesses doing social media, so I am demonstrating through this resume all of the tools out there that can be utilized without an ad budget."
4. Video Killed the Resume Star?
Video resumes can be a clever complement to your existing job-search materials (i.e. print resume, cover letter and website).
Graeme Anthony ditched his print resume altogether and created a fun, interactive video where viewers can click on words (see 0:34) linked to an "about me" section, portfolio, skill page, timeline and contact information.
5. Gather Online Networks in One Place
Alisha Miranda used Flavors.me as an online hub for all of her social media networks. Her profile, which essentially acts as an abridged online resume, caught the eye of her eventual employer.
"Before approaching Alisha, I monitored her social Flavors.me profile for about three weeks and saw what she was doing on Tumblr, Twitter, etc. to evaluate her marketing effectiveness and if her style matched what I wanted," said Tracy Brisson, CEO of The Opportunities Project. "Once I saw that she had all the goods, only then did I contact her to talk. As a career coach and recruiter, I can't emphasize the importance of creating something clients and employers want, which is results and evidence."
6. Add Personality to Your Print Resume
HAMSTER? Hired! It's hard to take your eyes away from Katie Briggs's visually pleasing resume, which pimps her "fancy hamster," Belafonte.
"I wanted the first thing that people notice about my resume to be that it's a little fun, but still pretty much all-business," Briggs said. "In any creative field, at least, I think it's important to make your resume a testament to your work ethic. It shouldn't look forced but it should give the impression that the work you put into constructing your resume is an indicator of the kind of dedication and hard work you'll bring to the job."
7. Think Outside the Box ... or On It
In 2D form, Omondi Abudho's resume goes beyond the standard text-driven resume. It even adds extra "creative juice" with a nutrition label-inspired skills column.
However, the resume can be folded into an actual three-dimensional box. It brings a whole new meaning to the phrase, "Think Outside the Box."
8. Pitch Electronically
Beyond Credentials believes that "finding talent based solely on a resume is fundamentally flawed." Its service allows users to build "personalized pitch pages."
For example, Nadia Kouri's pitch page lists everything she would have on a print resume as well as her story, an enlarged quote, accomplishments, personality, a Q&A and writing samples. The page also includes icons linking to her LinkedIn, Facebook and Twitter profiles.
9. Highlight Recommendations
While Jenn Pedde was revamping her full, multi-page resume, she used this one-page resume "teaser" on her blog. The resume puts major emphasis on the recommendations people left on her LinkedIn profile.
"The one page got so many compliments and it was so right to the point and social," Pedde said.
10. Let Them Read Your Back
Even as a social media person, you'll have to interact with the offline world.
For those instances — if you are job hunting — you may want to make a resume T-shirt, which would have your resume on the back and something silly or informative on the front. The T-shirt pictured is from Blackbird Tees.