Tourism: Rs 54 Million More to Sell the Destination Mauritius
10 years, 5 months ago - November 05, 2013
Rs 54 million. This is the additional cost that was required to sell the destination Mauritius. Asked about this yesterday, Tuesday, Oct. 29 in parliament, Minister of Tourism spoke of the financial crisis that has affected tourist arrivals in 2013. So, it took intensify campaigns.
The promotion of Mauritius as a tourist destination has cost Rs 444 million to the state, while the initial budget was Rs 390 million. During the parliamentary session yesterday, Tourism Minister Michael Sik Yuen, had to explain the additional cost of Rs 54 million. He answered questions from opposition member Steeve Obeegadoo. Tourism Minister discussed the consequences of the financial crisis on tourist arrivals in 2013, namely those of European countries.
The campaign of Maurice in Europe has intensified this year. "We also focused on the promotion of Mauritius in the non-European countries. Several events have been organized, and cost Rs 13 additional 5 million " , said the Minister. While the member Aadil Ameer MEEA could help launch a picnic to the Minister of Tourism about the lottery of the Mauritius Tourism Promotion Authority, a move that was not as successful as expected.
