World | North America

April 15, 2014

Leading Dealer of Motorcycles in Montreal

Founder of Motorcycle Madness, since 1987, Lindsay Delia rolled his hump for over 25 years to build his company. Today, with a dozen competitors, he is the number one dealer in Montreal.

"I learned everything on the job, I worked very hard and I struggled as I could," confides there.

In the early 80s that Lindsay Delia, a young accountant at IBL, Mauritius decides to leave his wife to try his luck in Canada. His brother already lived for six months. Upon installation, he enrolled in computer science at University of Quebec in Montreal. Meanwhile, he continues odd jobs.

The frantic pace will know a key turning point in 1983 While applying for a job as a computer programmer with the company Moto Centre, he won more than just technical responsibility: "I had to reorganize the system, review logistics, reboost the company, management skills and the administration, " he says.

The programmer quickly set to work and establishes a new plan of attack for the company. Overseeing the management and operation system, it is quickly turning machines - mostly Japanese motorcycles with an assortment of spare parts and accessories.

"Although I am not a fan of two-wheeled work in this field has enabled me to understand the mechanism of market expectations and especially motorcyclists. Here in Canada, the profile of users is simple: they are aged 25, who drive by passion. The motorcycle is synonymous with sport and leisure " , he explains.

Years parade and competitors abound. In 80-90 years, thirty dealers available on the market. And competition, several operators are forced to close shop. But managers Centre Motorcycle keep it afloat. "We redesigned the space is about our activities here and elsewhere through rooms and specialized exhibitions and redesigned our philosophy to align ourselves with the best in Quebec, "says there.

He worked in this company until 1987 and then decided to fly on his own in embodying his childhood dream: the creation of his company. " A friend of mine ran a company called Auto Madness. I thought why not create Moto Madness " . Thus was born on 1 February 1987 in a small room of one hundred square meters in the center of Montreal, the first Motorised "madness"  Lindsay Delia.

In a few years, he opened new branches Moto Madness Laval, South Shore, among other regions of Canada"We import renowned ranges of Asia, including Yamaha, Kawasaki, Suzuki and the United States, including Polaris and Arctic Cat " , he says. The models are mainly conventional motorcycles, scooters as well as large displacements.

 

Text by lexpress.mu
 

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