But this, my friends, is the biggest cover letter mistake you could make. In fact, this document is the best chance you have to give the hiring manager a glimpse of who you are, what you bring to the table, and why you—above all those other candidates—are the one for the job.
Don’t give up your chance to share your best qualifications in a fresh, unique way. And while you’re at it, don’t make these seven other common cover letter mistakes I see all the time.
How do you start a cover letter? Let me set the record straight now and say it’s not with, “My name is John Smith.” Unless you’re already famous, your name just isn’t the most relevant piece of information to start with. Not to mention that your name should be listed on your resume, the sign-off in your cover letter, and in other parts of your application.
Start with a relevant qualification as a way to introduce yourself. If you’re a recent grad with a passion for environmental activism, go with that. Or, maybe you’re a marketing professional with 10+ years of healthcare industry experience—introduce yourself as such, and connect it to the position you are applying to.
If your cover letter is basically your resume in paragraph form, you’re probably going to need to start over. Your resume likely the first thing a recruiter looks at, so you’re wasting your time (and the recruiter’s) if your cover letter is a harder-to-read version of something he or she has already seen.
Focus on one or two (OK three, max) examples of your work that highlight what you can bring to the position, and try to help your reader picture you doing the work by really diving deep and detailing your impact. You want the hiring manger to be able to imagine plucking you out of the work you’re describing on the page and placing you into his or her team seamlessly.
Remember those three paragraph essays you wrote in middle school? Your cover letter is not the place for you to be recalling those skills. Rather than fitting your message into a particular format, your format should be molded to your message.
Consider what message you’re trying to get across. If you’re going to be spending the majority of the letter describing one particular relevant experience—maybe that three-paragraph format makes sense. However, if you’re thinking about transferable skills or want to explain how your career has taken you from teaching to business development, a more creative approach could be appropriate. I’ve seen cover letters use bullet points, tell stories, or showcase videos to (successfully) get their point across.
There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. Unless you’re applying for a managerial or executive position, it’s unlikely a recruiter would look beyond your first page of materials anyway.
Keep it concise and, ideally, wrap up around three quarters of the way down the page. Remember that you’re not trying to get everything on one page—you’re trying to entice the hiring manager enough to bring you in for an interview. Think of your cover letter as the highlights reel of your career.
Are you a career changer or doing a long distance job search? No matter how complicated your reasons for applying to a job are, it would be a mistake to spend an entire paragraph explaining why you’re moving to San Francisco from New York.
If your reasons for applying to a position would be made clearer with some added explanation, add them in, but keep them short. Limit yourself to a sentence either in the first paragraph or the last paragraph for a location change, and no more than a paragraph to describe a career change.
Maybe you just finished your master’s degree or finally got the hang of coding. Great! But even if your most relevant qualification is related to your education or training, you don’t want to spend the majority of your time on coursework. At the end of the day, what hiring managers care about most is your work experience—what you can walk through the door and deliver on Day 1.
Certainly mention your educational qualifications if they are relevant, but focus the bulk of your cover letter on experiences. Even if your most relevant experience is education, present it more in the form of projects you worked on and job-related skills you gained, rather than actually explaining course content.
Cultural fit is one of those big buzzwords in the recruiting world now, and there’s no question that it’s important to tailor your cover letter to each company to show your compatibility. But it starts getting a little weird when you start writing about your bowling league or active social life. (And don’t try to tell me this doesn’t happen—I’ve seen it.)
A better way to show that you’re a good cultural fit for the job is to focus on values—not activities. Mine company websites for the way they describe their company culture, then use that intel to show how your own values align.
For the companies that have moved away from a cover letter requirement, an additional opportunity to show off what you have to offer is lost. But, for those that require cover letters or at least make them optional, you should absolutely make the most of them—and, of course, avoid these all-too-common mistakes.
When you haven’t updated your resume in a while, it can be hard to know where to start. What experiences and accomplishments should you include for the jobs you’ve got your eye on? What new resume rules and trends should you be following? And seriously, one page or two?
8 years, 4 months ago
There’s a lot of resume advice out there—and some of it conflicting. Which makes it pretty hard for you, the job seeker, to know what to do. Should you stick to the one-page format, or is it OK to veer onto the second page? Will a creative resume catch the eye of a hiring manager, or do most people still prefer the tried-and-true traditional layout?
9 years ago
You’ve been fishing for a job for a while and so far, not one bite. Not even a little nibble. But before you beat yourself up, it may not be you — the problem may be with your resume. In today’s job market, a one-size-fits-all resume may not do the trick to getting you the job of your dreams. Serious job seekers instead have created several versions of their resume in order to find work. Here are a few scenarios in which you might need more than one version of your resume.
9 years, 1 month ago