Mauritius | Agro & Food

December 18, 2014

Rachetée par Phoenix Beverages, Eski Fait son Comeback

Rouge, vert ou blanc, qui à Maurice ne connaît pas Eski ? Rachetée il y a trois mois par Phoenix Beverages, la marque sera commercialisée de nouveau dès demain, jeudi 18 décembre.

Dans un premier temps, la boisson sera disponible uniquement en bouteilles de 2 litres. Les bouteilles de 0,5 litres devraient quant à elles réapparaître à partir du 26 décembre.

Bernard Theys, CEO de Phoenix Beverages, ne cache pas sa joie d’avoir permis à Eski de renaître de ses cendres : «En tant qu’entreprise mauricienne, nous sommes fiers de pouvoir dire que nous produisons les deux boissons nationales à Maurice : la bière Phoenix et Eski. Relancer cette marque a une portée symbolique pour Phoenix Beverages car tous les Mauriciens connaissent cette boisson et aiment la boire, surtout durant les fêtes».

Pour l’heure, seules les traditionnelles saveurs amande, vanille et fraise seront proposées. Mais Bernard Theys laisse entendre que d’autres variations de ce soda sucré viendront s’ajouter à la palette qu’offrira Phoenix Beverages.

 

Text by lexpress.mu
 

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