Mauritius | Manufacturing & Services

September 12, 2014

Phoenix Rachète la Marque Eski

Phoenix Beverages enrichit sa gamme de boissons gazeuses. Elle a racheté la marque Eski. C’est ce qu’a annoncé Bernard Theys, Chief Executive Officer de Phoenix Beverages, lors de la présentation du bilan financier de l’entreprise pour l’année 2013-2014, ce jeudi 11 septembre.
Archive Photo: Phoenix Beverages, Mauritius

Archive Photo: Phoenix Beverages, Mauritius

Le groupe a enregistré des profits, après impôts, qui s’élèvent à Rs 654 millions. «Cette excellente santé financière nous permet, avec fierté, de pérenniser la boisson nationale Eski. Avec ces trois parfums-phares : vanille, fraise et amande, le choix de nos consommateurs se trouvera renforcé avec une diversité de produits PBL», explique Bernard Theys.

La marque Eski appartenait, à l’origine, à Stag Beverages. Les deux compagnies, Phoenix Beverages et Stag Beverages, ont été trouvées coupables de collusion le 22 août. Selon la Competition Commission of Mauritius, les deux opérateurs se sont entendus sur le fait que Stag Beverages allait céder sa part de marché local à Phoenix Beverages. En contrepartie, cette dernière allait délaisser le marché malgache.

Concernant la performance du groupe, Phoenix Beverages a connu une hausse de 7,1 % de ses revenus, avec un chiffre d’affaires de Rs 4,82 milliards. Quant à ses profits opérationnels, ils s’élèvent à Rs 356 millions, ce qui équivaut à une hausse de 23,4 %. Toutefois sa filiale «Phoenix Réunion» a enregistré une baisse de 2 % de son chiffre d’affaires par rapport à l’année financière précédente.

 

Text by lexpress.mu
 

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