Just when the sector was taking baby steps toward stability after battling rounds of misfortune, Google has jumped the gun and entered the fray.
“From today, when people search for a nearby restaurant on their phone, they’ll see an option to ‘place an order’ in the search results. Just tap that and choose your favorite delivery service like Zomato or Swiggy, and you’ll be taken to their website to complete the order,” the search giant said in a blog post.
Google is also going to allow users to make table reservations right on the search page by clicking on a partner’s link which will redirect to the restaurant site.
Google has partnered with startups Zomato and Swiggy for food delivery, and Dineout and Bytplus for table reservations. The services can be used on Google Search and the Google app for both Android or iOS devices.
“These features are just rolling out and we’ll be adding more partners and evolving the look and feel over time,” the company said in its blog.
This is Google’s latest attempt to integrate various offerings in the country as the search giant goes on wooing its next billion users. Earlier, Google Maps stitched in Uber and Ola services on its platform, showing fares and riding options from the app-based taxi aggregators.