Doing Business | IT & Technologies

May 25, 2017

China's DJI Unveils $499 Drone That Flies From Your Hand

China’s SZ DJI Technology Co. unveiled a small camera drone starting at $499 that can take off and land from the palm of a hand, seeking to appeal to the broader consumer market.

The new Spark drone weighs 10.6 ounces (300 gramm), is equipped with a 1080-pixel video camera and can be controlled with a remote, a mobile device or using hand gestures alone, DJI said at an event in New York on Wednesday. The Shenzhen-based company will start shipping orders in mid-June.

DJI is the world’s leading maker of drones, but most of the gadgets in its existing lineup cost $1,000 or more and are used for surveying crops or industrial sites and in high-end filmmaking. The 11-year-old company is looking to expand its market to stay ahead as global revenue in the industry is projected to increase from more than $6 billion this year to $11.2 billion by 2020, according to researcher Gartner Inc.

Michael Perry, DJI’s head of strategic partnerships, said the Spark is meant to overcome barriers that consumers have to purchasing a drone, such as its price, ease of use and relevance to people’s daily lives.

“We want this drone to be people’s first experience with drones,” Perry said in an interview. “We’ve put a lot of intelligence in the system so that anybody can get it into the air and have a reliable experience.”

As the drone market becomes more mainstream, DJI is facing competition from cheaper rivals, especially in China, that have flooded the market with models from $10 mini toys to sub-$100 camera carriers. At the same time, DJI is aiming to take a big slice of sales of drones for enterprise uses, such as crop spraying, aerial mining surveys or pipeline inspection, a market that is estimated to reach $127 billion by 2020.

DJI also competes with GoPro Inc., which struggled recently with its own drone debut. GoPro’s compact, foldable Karma drone was recalled last fall shortly after it was released because of a power problem. It has since resumed sales and GoPro is also looking into ways to improve software to make editing and sharing footage easier for amateur adventure filmmakers. DJI’s Mavic Pro drone was also released last fall in a similar price range but with more features, and was compared favorably against the Karma.

 

Text by Bloomberg
Tags:
drone
 

Tags Cloud

20102011accaaccidentaccidentsADSUadvertisingafghanistanAfrAsiaafricaagalegaagreementagricultureagroAIairair asiaair australAir Franceair madagascarair mauritiusairasiaAirlinesairportairway coffeeAlbionalgeriaalibabaalteoAlvaro SobrinhoamazonAmeenah Gurib-FakimAMLandroidApollo BramwellappappleappointmentsappsarrestasiaATOauditaudit reportaustraliaaustriaaviationawardawardsBABagatelleBagatelle DamBAIBangladeshbankBank OnebankingbanksbarclaysbeachesBeau Bassin-Rose HillbeautybeerBelgiumBelle-MareBelle-RivebetamaxBharat Telecombig databitcoinblue economyBlue-BayBOIboko haramBollywoodBOMbombingbookbossBotswanabpmlBPOBramer BankbrazilbrexitBritish AirwaysbudgetbuildingbusesBusinessbusiness trendsCabinetcall centresCanadacanecareercareer tipscargocarnivalcasinoCCIDCCMCCTVCEBcelebretiescementChagoscharityCharlie HebdoCHCchilechinachromeCIELcigarettescinemaclashesCMTcomorosconcertconferenceCongoconstitutional amendmentconstructioncontestcontestscontractcooperationcorruptioncounterfeitcoupCourtCourtsCPBCPEcreativitycreditscrisiscruise shipsCSOCT PowerCultureCurepipecustomercustomerscustomsCWAcyclingcyclonedamDawood RawatdayDBMdeficitdenguedeportationdevelopmentDiego GarciadivalidoctorsdodoDomaine les PaillesDonald TrumpDPPdrug traffickingdrugsDTAADubaiDuty Freee-commercee-servicesearthquakeebeneebolaecoecologyeconomiceconomicseconomyEducationeducation abroadeducation reformEEZEgyptEIILMelectionselectoral reformelectricityelon muskembassyEmiratesemirates airlinesEmtelenergyENLentrepreneurshipEOCEUEuroEuropeeventeventsexaminationexamsexpoexportfacebookfairFalcqfarmersfarmingfashionfast foodfbiFDIfeefeesferryfestivalFievre AphteuseFIFAFIFA World CupFilm Rebate SchemefilmingfilmsfinancefinancesfinancingFirefishfishingFIUFlacqFlic-en-FlacFloodsflourfoodFootballforecastforeign workersForumFrancefraudfruitfruitsFSCFTAfuelfunnyGAARgabongadgetsgalaxygalaxy notegamblinggame of thronesgamesgasgazaGDPGermanyghanaGlobal BusinessgolfgoogleGorah Issac casegovernmentGRAGrand Baygrand-baiegreecegreengreen energygrippeGTUH1N1hackershajjhamashappinessHawaiihawkershealthhealthcareHeritage Cityhi-techhighlandshistoryHolcimholidaysHong Konghorse racingHospitalhotelhotel businesshotelshowhow toHRHRDCHSBCHSCHSC ProhtchungaryhuntingIBAIBLICACICTICTAID cardiframacillegal fishingillegal migrationillegal workersIMFimportindiaIndian OceanIndian Ocean Island GamesIndonesiainflationinfluenzaInfographicsinfrastructureinnovationinnovationsinsuranceinterest rateinternetinterpolInterviewinterview tipsinvestinginvestmentinvestmentsIOCIORECiosiPadiphoneIPOiraniraqirelandIRSISISislamicisraelITItalyjapanJellyfishJewelleryJin FeijobjobsjournalismJulian AssangeKailash TrilochunKenyaKPMGkreollabourLafargelandlandslidelawlawslayoffsLe MorneleadershipleakLepepliberiaLibyalifeloanslocal governmentlotteryLottotechLRTLufthansaMadagascarmalariamalaysiamalaysia airlinesMaldivesMalimallmanagementmanagement tipsmanufacturingmarketmarketingmarketsMauBankMauritiansmauritiusMBCMCBMCCIMDFPMeatmeccamediaMedical CouncilMedical tourismmedicamentsmedicineMedPointmeetingMEFMegh PillayMESMetro ExpressMEXAMFAMGIMHCmichaela harte caseMicrosoftMIDMidlandsMIEmigrationmigration crisisminimum salaryminimum wagemiss mauritiusmistakesMITDmlMMMmobilemobile phonesMokamoneymoney launderingmonkeyMont-ChoisyMoody’sMoroccomotivationmoviesMozambiqueMPAMPCMPCBMPLMQAMRAMSBMSCMSMMTMTCMTPAMusicMV BenitaNaïadeNamibiaNandanee SoornackNarendra ModinasanatureNavin RamgoolamNavind KistnahNCBNCGNDUNECnefNelson MandelaNeotownNepalnetherlandsnetworkingNew Mauritius Hotelsnew zealandNGONHDCNICNICHLNigerianight clubsNitin Chinien caseNobel Prizenokianorth koreaNRBNTANTCNWCCoceanofofficialsoffshoreoilOlympic GamesOmega ArkOmnicaneoniononlineopinionOppositionorangeoscaroscar pistoriusOUMoutsourcingPakistanpalestinePamplemoussesPanama Paperspandit sungkurparliamentPaul BérengerpensionpensionspeoplePhilippinesPhoenix Beveragesphonespicture of the daypillspiracyplanPlanet Earth InstitutePMPMOpmsdPNQpokerpolicepoliticspollutionPonzi SchemeportPort LouisPort-LouispostPovertyPRPravind JugnauthPRBpresentationpresentation tipspresidentpricepricesprisonproblemprofitprojectprojectsprostitutionprotestspsacPSCpsychologyPTRpublic servicepwcquatre-bornesquotesrainsRajindraparsad SeechurnRakesh Gooljauryratesratingratingsreal estaterecallsreformreformsrefugeesreligionrepo ratereportRESrestaurantrestaurantsresultresultsresumeresume tipsretailReunionrevenuericeRiche-TerreriseRiviere-Noireroadsroche-boisRoches-Noires caseRodriguesRogersRose-HillrosewoodRoshi BhadainRum and SugarRundheersing BheenickrupeeRussiaRwandasafetySAJsalariessalarysalesalessales tipssamsungsanctionssaudi arabiaSBIsbmSCscamscandalscholarshipscholarshipsSchoolschoolsscienceseasecuritySEMSEMDEXSenegalSeychellesShakeel MohamedShanghaisharksshootingshoppingshopping fiestashopping mallshopping mallsshowSICsicomSierra LeonesingaporeSITskillssmall businesssmart citysmartphonesSMeSMEDAsmmsnapchatSobrinho casesocialsocial mediasocial networks & messengerssoftwaresolar energySomaliasonysouthsouth africaSouth China Seasouth koreasouth sudanspainsponsorshipsportSportsSquatterssri lankaSSRStar KnitwearstartupsstatisticsstatsSTCstockstock marketstocksstrategystreet vendorsStressstrikestudystudy abroadstylesuccesssuccess storysugarsugar canesummitSun ResortsSun Tan caseSunkai caseSunnystarssurveySwanSwedenSwitzerlandsyriaTAtabletsTaiwanTanzaniataxtax fraudtax heaventaxesTbillsteaTeachersteamTECtechnologytelecomtendersterrorismtertiarytextilethailandthethefttimetime managementtipstotourismtoystradetrade feetradingtrainingstransporttraveltrendsTrioletTripAdvisorTrou-aux-BichestsunamitunaTunisiaTurfTurkeyturkish airlinesTVtwittertyphoonUdMUgandaukukraineununemploymentunionsuniverseuniversityuomUSUTMvacanciesVacoas Popular Multipurpose Cooperative SocietyVacoas-PhoenixVanilla Islandsvarma caseVATvegetablesVerizonvideoVideo of the Dayvirtual realityvisaVishnu LutchmeenaraidoovisitvolcanowasteWaterWaterparkWeatherwest africawhatsappWhitedot Casewi-fiwikileakswindowsWMAwomenworkworkersWorkshopWorldWorld Bankwriting tipsWTOXavier-Luc DuvalyahooyemenYEPyoutubeZambiazimbabwe
Mauritius
© 2010-2017 mega.mu