LONDON—“Tablets and smartphones are coming to get you. Are you ready?”
13 years ago
Sales process is not about how you sell but how the customer buys.
A step-by-step approach for building up your sales pipeline.
These simple questions help you figure out whether you're talking with a real customer or a lookee-loo.
When you send an email, chances are that it’s competing with hundreds of others for the recipient’s attention. Here’s how to compose emails that people will actually read, answer, and act on:
There's no longer any excuse for letting your marketing slide.
Customers lie because they secretly hope that you'll sell them something.
Make your sales presentations more compelling and interesting.
People in business increasingly seek inspiration through creativity. Jim Stengel, former global marketing executive at Procter & Gamble, recently coined the term “business artists” to describe leaders who can breathe a sense of purpose into their organizations.
You're not in an infomercial, so stop acting that way on sales calls. Here's a better approach.
Surprisingly, the best price and best value is at the bottom of the customer's priority list. See what's at the top.
Despite the recent blasting travel bloggers received on BBC’s “Fast Track” travel program for their lack of authenticity and eagerness to accept freebies, more and more hotel groups are turning to this growing group of online influencers as a key part of their communications strategies.
When it comes to launching a digital product, knowing your customer is key. Here are three strategies.
The basic elements of highly successful online videos are really just fundamental principles of human interaction.
Could social media and e-commerce provide the road to salvation for beleaguered High Street retailers? In Britain, shopkeepers figure you can beat them – but how?
