Focus Your Business Pitch on Yourself, Not Your Plan

10 years, 10 months ago - May 22, 2013
Focus Your Business Pitch on Yourself, Not Your Pl
Potential investors and partners are often more interested in an entrepreneur as a person than in the business plan. That document is important, but be sure to also show these three characteristics:
  • Passion and purpose. Investors want to know if you’re the right person for this idea. Make your personal connection to the business you’re launching clear.
  • Resilience. The road to building a business is full of speed bumps. Share some failure stories to show you can bounce back from challenges.
  • Resource magnetism. Can you attract money, people, and other resources? This is more important than charisma. Whether or not you have a thousand-watt smile, you need to be able to persuade people to join your cause.

 

Text by Harvard Business School Publishing

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