World

June 03, 2013

Tourism: Operators Conquer the South Korean Market

Mauritian tourism operators were out in force this week at Hana Tour International Travel Show, held in Seoul, South Korea. MTPA and Air Mauritius, also present at the tourism fair, took the opportunity to organize a workshop for the tour operators and travel agents Korean Monday, May 27 and which was attended by thirty operators, including FIT Club, Hana Tour, Sport Tourism, Lotte tower, GB Ocean.

Mauritian participation in this fair and workshop helped develop a network in the Korean business environment and improve the professional knowledge Korean on the Mauritian tourism product. To maintain the momentum created this week, Air Mauritius and Emirates organize two trips to Mauritius for Korean operators.

According Mauritian participants, there is a great potential in Seoul. Koreans have high incomes and young couples looking for new destinations. Maurice has a certain appeal as a destination for luxury ..

To properly locate the importance of the process of Mauritian operators, it should be noted that the Korean economy is ranked fourth in Asia and 14th in the worldwide. 13.7 million Koreans traveled in 2012, according to the Korea Tourism Organization (KTO). 2651 Korean tourists visited Mauritius in 2012, an increase of 37% compared to 2011.

The KTO expects continued growth Korean tourists. According to experts, more Koreans choose to spend their honeymoon abroad and looking for destinations where they can relax and make the Sightseeing.

As more Koreans now have plenty of time for recreation but have difficulty finding a place on the golf course and then Koreans prefer to indulge their passion abroad. Retirees are also a growing tourist market in Korea.

According MTPA, Mauritius can be positioned in the luxury hotels with golf courses and spa segment, which is increasingly popular.

Around 560 representatives of companies involved in the tourism sector and 75,000 others attended the Travel Show.

 

Text by Le Mauricien
 

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