Mauritius | Hospitality

November 06, 2013

China Travel Award 2013: Mauritius Voted "Next Travel Destination"

Mauritius was awarded the Next Travel Destination, awarded by Travel and Leisure magazine in the China Travel Awards 2013 held in Shanghai last week.

The next five most popular destinations for holidays, according to Travel and Leisure magazine, are Mauritius, New Zealand, Spain, South Africa and Norway. Mauritius is the only resort destination in this category. The jury was composed of professionals in the tourism industry in China, the Director of Travel and Leisure magazine and the general public. About 400 participants from around the world, including hotels and airlines, have been nominated.

MTPA For, "is the result of dynamic campaigns carried out with Air Mauritius since last year." Mootoosamy Karl, director of the MTPA, also emphasizes "the financial contribution and commitment of the government's policy of diversification." Campaigns intense and aggressive promotions, he said, are under way in various cities in China and the tourist arrivals for 2014 announced very positive. "Together with our partners and Air Mauritius, we put a lot of emphasis on targeted segments including honeymoons, family and golf. We already starts shooting three Chinese films in Mauritius including two planned for 2014. "

To date, 30,419 Chinese tourists came to Mauritius an increase of 97.1% compared to the same period in 2012.

Moreover, Mauritius has also received the award for Best Destination Country in the International Tourism Conclave & Travel Awards (ITCTA) on 18 October in Jaipur Rajasthan.

This distinction was awarded on the basis of recommendations by professionals in the Tourism and visibility of Mauritius in India industry. The destination has been promoted in the Great Peninsula at national level with a focus on niche markets. For Karl Mootoosamy, promotion campaigns have been successful, creating a strong demand for the destination.

trips in Mauritius are very busy with Indian tourists and tourist arrivals have increased steadily in recent months. In 2012, 55,197 Indian travelers visited Mauritius and this year to last September, they were 43,376, an increase of 7.2%. India is now the fifth largest tourism market for Mauritius.

To conquer this market, the Office of Tourism plans to promote the image of a global destination offering spa, honeymoons and celebration Moon honey. The Tourist Office and its partners have started their operations in India with the seductions goal of creating a Niche market destination for Indian travelers.

ITCTA one of the biggest events of its kind in India, order to consolidate passengers, partners and professionals in the tourism industry, those of aviation, tour operators and travel agents, among others, under one roof.

 

Text by Le Mauricien
 

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