The most effective way to open a conversation is to connect your call to one of these "trigger events." Here's how.
12 years, 11 months ago
Cold calling takes time and effort, so you want to be certain that both are spent wisely. Here are six cold-calling suggestions based on a conversation with Tom Black, author of The Boxcar Millionaire.
Are your prospects ready to buy? Eliminate the surprise factor and find out well before the close. Here's how.
13 years ago
Hosting events is a great way for your business to engage your clients, connect with prospects, and get your name in the news. Here are 15 different types of events your business could host.
In the '70s, a Coke ad envisioned a day in which you could buy the world Coke to promote harmony. Now, Starbucks is letting you do something similar, with the help of Twitter.
When you’re running a startup, it’s easy to get bogged down working on your product. Adding a killer feature, managing customer support — it all requires a lot of attention.
Social media is becoming a fundamental part of design in a new breed of hotels.
There are a few sales tactics that get me annoyed time and time again. Consider what you could change to better resonate with your prospects.
If Foursquare’s ever going to become a big business, it’s going to need some help from small business.
If your customer is angry at your company, you must do much more than just apologize.
Years ago, I found myself at a job where my success depended on the ability to sell. This was the first time I’d ever had sales directly impact my job performance and I convinced myself that because I was social, I could sell with little to no effort.
Rather than "tell what" you're selling, "show why" they're buying.
13 years, 1 month ago
When marketers use these silly phrases, it means that they're probably wasting money.
Addressing these "big picture" errors ensures your company's long term success.
A staggering amount has been written on how to be a good salesperson. A lot of it is great, but there's an easy way to cut through the clutter.
