Mauritius Tourism Promotion Authority meets Italian tour operators

The trade and consumer travel show started on Thursday in Milan and for the occasion a delegation from the MTPA headquarters, led by MTPA director Dr Karl Mootoosamy, joined the Italian team. They also gathered tour operators, travel agents and press at the scenic MTPA booth.

“We are glad to be present at the BIT in 2011 also. We are happy that the event organised at the MTPA booth was a success.

There is no better moment than to meet new potential tourism professionals selling other key sea destinations as Egypt or Tunisia for the first time,” said the MTPA chief.

Through BIT, MTPA aims to attract new consumers interested in seaside holidays and increase the number of arrivals from Italy.

The event is also an occasion to strengthen relationships with the Italian tour operators.

“We capitalise on the BIT impact and exposure to keep the interest in Mauritius as a top profile tourism destination in Italy high. The island is a key market that in 2010 has maintained its position as the 3rd market in Europe and 5th in the world,” said Mootoosamy.

In 2011, MTPA activities on the Italian market will be focussed on pursuing dialogue with consumers in order to create a one to one relation and to become a point of reference through a communication divided into areas of interests.

The use of Internet is a useful tool to reach the audience and this is demonstrated by the high success of the Facebook fanpage that has over 3.700 followers.