This is a major milestone for the agency after eight years of operation. This is its first expansion outside Mauritius.
“Regional expansion has always been part of our strategy. On one hand, we received requests from our customers settled there to benefit from an integrated service and secondly, we found the interest of companies for professionalised service communication,” said Aisha Mosaheb, managing director, Blast Communications.
Blast Communications called upon Vidya Gappy Keenoo, to control operations of the agency in Seychelles. “With her rich experience in communication and media in Mauritius and in the Seychelles as well, Vidya controls the cultural subtleties and will be the interface between Seychelles and Mauritius to the agency,” highlighted Lekha Seebaluck, head of public relations at Blast.
The agency also announced the creation of a network of PR agencies operating across the islands of the Indian Ocean.